Launch checklist

Product

• Sign-up and onboarding work from start to finish on a brand-new account
• Payments work in live mode: make a real purchase, then refund it
• Error tracking and basic analytics are set up
• People can reach you: a support email or chat
• Privacy policy and terms pages are up

Website

• The headline says what it does and who it’s for
• The page works well on a phone
• Pages load quickly
• A clear call to action is visible without scrolling
• Screenshots or a short demo show the product

Search & sharing

• Every page has its own title and meta description Check
• Shared links show a social image (og:image) Check
• robots.txt lets crawlers in and lists your sitemap Check
• The site is verified in Google Search Console, with the sitemap submitted
• A favicon and app icons are in place

Launch kit

• A square logo, 3–5 screenshots, a one-line tagline and a short description
• A launch post written for X and LinkedIn
• A list of directories and communities to share it in
• A launch-day offer, if you have one

Launch day

• List your product on Ftify Submit
• Reply to every comment the same day
• Share your listing with your audience
• Watch errors and sign-ups closely
• Thank early users and write down their feedback